Growing Online by Branding Your Business With SEO
You’re just about to leave for work, but decide to surf your preferred news portal first. A new financial planning book instantly catches your attention. Next, you visit your favorite forum, and one of the members is chatting about that same book. Then, you decide to visit Amazon.com to find some good books for your weekend trip. You check the “Weekly Picks” recommendation list, and there’s that same book again.
You begin to wonder what the book is about and who the author is. But, you don’t have time. It’s time to leave for work now.
When you get to the office, you log on to Gmail where you see display ads for that same book. This book is everywhere! At home that night, you’re doing some online research for a household budget trends presentation at work tomorrow. You pull up the first site, and there’s a review for that same book.
Now, you just have to know more about this book. You do a Google search on the author. You find information about the skills of the author, as well as testimonials on the book. Within minutes, you’re downloading it to your iPad, Nook or Kindle.
This all shows just how powerful SEO branding is. It’s about having an online presence, which leads to product recognition, and in the end, purchases.
SEO Branding Helps a Business Grow
SEO branding does more than just boost online sales. It actually helps a business grow. One thing serious business owners who want to maximize their site’s search engine optimization needs to know is: People are more driven to buy based on personal facts, than impersonal ones.
Buyers rely on the way they think, understand and believe about certain conditions. Consumers add an “emotional spin” when they review data. This spin is all about gut feelings and moods. These emotions have a major impact on your SEO activities.
How does SEO branding help?
SEO branding helps to build online trust for a business. It guides you so that you pick useful keywords, while understanding their purpose. This ensures that your landing pages get the best impact returns possible.
In most cases, consumers like to do online research before they make a purchase. When they decide to buy, to them, it’s not about your site’s rankings. It’s about the informative content they’ve read on your landing page, whether they believe you can help them solve a problem and what other people are saying online about your business, products and services.
Building Your Brand Online
In the old days, big businesses advertised on billboards. With them, businesses gained visibility with consumers on highways and in highly populated areas.
But, this type of advertising only worked as a short-term means of branding a business or product. In the digital age, companies need online branding to gain international visibility. Unlike billboards, online ads get exposed to consumers at the perfect time, when they’re interested.
Even an online banner ad needs SEO to get results. Combining SEO techniques with the use of banner ads ensures that the ad is in the right place at the right time, when your potential buyer is looking for information about your product or service.
SEO-driven advertising isn’t temporary. It’s there all day, everyday, sending subliminal messages to convince consumers that you’re the best company to solve their problem or fulfill their need. SEO-based advertising builds audience trust. It digs deep inside their minds and plants a seed that grows, so that when they’re ready to buy, they’ll buy from you.
SEO Branding is Like Fishing
Back in the days, fishermen would put small nets into the sea to snag a few fish. Today, they use much larger nets and ships that can catch go deeper into the waters. This helps them catch multitudes of fish with a smaller amount of manual labor.
This is the same concept behind SEO. Without SEO, a site will never perform to its fullest potential. A branding campaign that doesn’t include SEO is like driving on the freeway in first gear. Eventually, you’ll make it to where you’re trying to go. But, you’ll use much more gas. It will take you longer. And, you’ll probably burn out your clutch, and possibly your engine, before you arrive. To be cost-efficient and cost-effective, you need to use all five gears.
SEO is that larger, high-tech fishing net. But, instead of trying to catch fish, you’re fishing for the right people. SEO helps you reach the people who have a problem that your company can solve. Your SEO efforts help them to understand that.
SEO & Branding Should Be Synchronized
SEO and branding go together, as a united force. They have much more power when synchronized than each one has alone. SEO branding can have a long-lasting impact. It’s a measurable way of advertising that speaks directly to your target audience.
Makes sure your SEO and your branding are in sync with each other. Otherwise, you’ll lose out on sales potential, as well as the opportunity to maximize your business growth. SEO branding helps maximize both short-term and long-term growth.
What do you think about SEO branding as a way to build a business? What other ways can you think of to integrate branding campaigns with SEO? Share with us. We’d like to know.